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Make Your WordPress Website Search Engine Friendly

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Make Your WordPress Website Search Engine Friendly

There is no point in building a WordPress website if you can’t attract visitors. A major source of traffic for most sites on the Internet is search engines like Google, Yahoo!, Bing, Altavista and so on. By designing a website that is attractive to search engines you will be increase your placement on the search engine rank page (SERP) and obtain more visitors. Realize to that niche markets are easier to rank.

Major search engines use programs called spiders to index websites to list on their search result pages. They follow links to a page, reads the content of the page and record it in their own database. Once it’s been ranked for relevance, people will be able to search for it.

If you want to get your site indexed easily, you should avoid using frames on your website. Frames will only confuse search engine spiders and they might even abandon your site because of that. Frames make it difficult for users to bookmark a specific page on your site without using long, complicated scripts.

Let’s stop using the wrong HTML tags like <font> to style your page. Use CSS (Cascading Style Sheets) instead because they are more effective and efficient. By using CSS, you can eliminate redundant HTML tags and make your pages much lighter and faster to load.

Do not present important information in Flash movies or in images. Search engine robots can only read text on your source code so if you present important words in Flash movies and images rather than textual form, your search engine ranking will be affected dramatically. At this time, anyone using an Apple Mac may not be able to see your flash.

Use meta tags on every page of your site so that search engine robots know at first glance what that particular page is about and whether or not to index it. By using meta tags, you are making the search engine robot’s job easier so they will crawl and index your site more frequently.

This just touches on some of the basic work that must be done on any successful website.


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